Confidentiality is still a big issue in recommendation. If you seriously think about it, the more they know about you, the better their recommendation will be. But the question is how much confidential informations one is willing to spare?
This article by Dave Demerjian tells how hackers are constantly working not only to gain more understanding of the systems but also how to compromise them.
http://www.wired.com/science/discoveries/news/2007/03/72963
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